Picture of a typewriter with a white sheet of paper in it reading:

The eggheads Blog

News, tips, and facts from the world of Product Communication – focus your product. You don’t want to miss out on our posts? Then receive our expert knowledge straight into your mailbox.

Subscribe to the newsletter

Person neben Browserfenster mit Produktpass | eggheads.net — Digitalization

Digital Product Pass: Inspire and Retain Customers Long-term

Learn how you can prepare for the implementation of the Digital Product Pass and how a PIM system can support you in doing so.

Kai Warmus 26.06.2024 8 Min

Website Headerbild_Blog_Produktbewertungen | eggheads.net — Product Communications

Product Reviews: Indispensable for E-Commerce Success

In this blogpost, you learn why product reviews are of great importance, how you can generate positive ratings, and how you can mobilize them in order to win new customers.

Dinara Quarz-Pleuger 06.05.2024 5 Min

Illustration mit Frau beim Social Shopping | Blog Social Commerce | eggheads.net — E-Commerce

From Feed to Shopping Card: How Social Commerce Redefines E-Commerce

Learn in our blogpost about all the things social commerce has made possible and what kind of trends could be relevant for your company’s social media channel.

Dinara Quarz-Pleuger 15.04.2024 7 Min

Illustration mit Frau und zwei Paketen | Blog Retourenmanagement | eggheads.net — E-Commerce

Returns Management in E-Commerce

By taking the right measures in a returns management that is both proactive and reactive, you can lower your product return rate while boosting your customer satisfaction at the same time. Learn how this can be accomplished in this blogpost.

Sebastian Faber 04.04.2024 7 Min

Illustration mit Frau vor Monitor mit drei unterschiedlich gefärbten Pullovern | eggheads.net — Product Information Management

With Variant Management towards Efficient Product Management

Variant management is an important building block when it comes to reducing the complexity of your product data management. Learn in this article what you have to look out for and how a PIM system can support you in doing so.

Matthias Gärtner 28.02.2024 7 Min

Ein Mann steht vor einem Textfenster und verschiebt Sätze mit der Hand | eggheads.net — E-Commerce

Successful Content Creation in Digital Commerce

In this blogpost, you learn how a PIM system, generative AI, and data-based text automation can contribute to your success in digital commerce. On top of that, you’ll also learn how the scaling and effective application of such combined technologies can help you save both time and resources.

Matthias Fertig 29.01.2024 7 Min

Illustration mit Frau die über vier verschiedene Kanäle ein Produkt kauft | eggheads.net — Marketing

Omnichannel Marketing in B2B and B2C

In this blog post, you can find out how your company can benefit from omnichannel marketing, the advantages of an omnichannel strategy for you, what this has to do with product data and which tools are relevant for this.

Sebastian Faber 11.12.2023 6 Min

Illustration with two women standing in front of a server | eggheads.net — Product Information Management

Turn Your PIM Implementation into a Success

Right before beginning with the PIM implementation, every company will find itself confronted with the question: Should the implementation be carried out as a full-service or do-it-yourself project? Which method comes with what kind of benefits and drawbacks? And are there alternatives which are even more likely to lead to success? All these questions are answered in this blogpost.

Jannis Lambeck 05.12.2023 8 Min

Illustration with three people holding elements of a website and a security lock | eggheads.net — Digitalization

Data Governance in E-Commerce: Why PIM is the Key to More Well-Informed Decisions

Data Governance: Learn how to optimally use PIM for E-Commerce, master challenges, and make more well-informed decisions! Read now!

Steffen Grigori 04.12.2023 7 Min

Illustration with man next to documents and security lock | eggheads.net — Digitalization

Data Governance: About its Purpose and What You Have to Look Out For

Learn in this blogpost everything you need to know about the essentials, challenges, both monitoring and measurement, as well as the regulations and data protection topic with focus on data governance.

Steffen Grigori 04.12.2023 8 Min

Illustration mit zwei Personen neben einer Pyramide mit Label | eggheads.net — Product Communications

ECLASS: The Data Standard for Industry 4.0

ECLASS is an international data standard that encompasses all industries and consistently classifies both products and services. Learn how a PIM can support you in classifying your product assortment with the ECLASS standard.

Corinna Schneider 22.11.2023 4 Min

Funnel through which product data is transferred to a CSV file | eggheads.net — Product Communications

Product Data Feed: The Basis for Your Successful Online Sales!

Product Data Feed: What is it about, what do you use it for, and what do you have to look out for? Learn all this in our blogpost, including tips for optimizing your product data feed.

Eric Dreyer 08.11.2023 9 Min

Laptop mit Mann der Verkaufsinformationen für ein Produkt hält | eggheads.net — E-Commerce

B2B Marketplaces: Successful Sales with the Best

Discover the benefits of B2B marketplaces: Be it greater outreach, more secure transactions, or user friendliness. We show you how you can profit from it and present to you the best B2B marketplaces that fit your offers. Read the blogpost now and learn more.

Tiffany Wiener 23.10.2023 11 Min

Illustration mit Frau neben Browserfenster mit Sternebewertung in der Hand | eggheads.net — Marketing

The Power of Users: How to Effectively Utilize User-Generated Content

Learn in this blogpost what constitutes user-generated content as well as why customer reviews, recommendations, and word-of-mouth marketing can be more important than branded content — while also learning how a PIM can support you in collecting, managing, and utilizing all this authentic customer input.

Yana Zabolotna 09.10.2023 9 Min

Illustration mit Mann der vor Monitor sitzt neben dem ein Kabel zu einem Roboterkopf führt | eggheads.net — Product Information Management

PIM and AI: New Possibilities for Data-Driven Product Management

Welcome to Industry 4.0: Discover the potential of AI in combination with PIM. In this blog entry, we shed light on the currently on-going developments in AI and PIM, demonstrating to you how they open a new horizon for data-driven Product Information Management. Read more now!

Eric Dreyer 04.09.2023 8 Min

More Posts

Impulses

Company

Knowledge

All about

Seal: Software Made in Germany by the Federal Association of IT Medium-Sized Businesses | eggheads.net

Seal of quality from SIMIO-ANALYSIS | eggheads.net